As Brand Director of SSC, I am responsible for the creative thinking, design and direction for the brand of SSC. To bring our audience closer to the sport they love, in their way.

So we launched Bounce, a digital-first show part of the NCAA March Madness coverage on SSC.

There's no doubt that the NBA is one of the most popular basketball leagues in the world. But when it comes to watching the game, college basketball is off the scale.

BOUNCE has content with a core focus, to reach, engage and entertain 16-26 year olds.