Saudi Cup 2023
On-screen ID

Brand Director 
SSC - Saudi Sports Company (2023)

— Creative direction
— Typography

3D and Motion with BDA Creative

The Saudi Cup is an international horse race held at King Abdulaziz Racetrack in Riyadh, Saudi Arabia. It is the richest horse race ever held, with a $20 million purse.

SSC were proud to broadcast the event for the second year running - producing with our creative partners, BDA Creative a unique on-screen identity.

The graphic language utilises the ‘gateway’ diamond from the SSC brand to creative a dynamic, changing form and pattern. We produced 2D, 3D and rich motion graphics for this prestigious event.

SC.jpg
SC big.jpg

The on-screen package consisted of 2D event titles, loops, teasers, wipes, infographics, background and location maps

Previous

SSC — NCAA 'BOUNCE'
Next

SSC — Brand ID