NFL Super Bowl VII
On-screen ID
Brand & Marketing Director
SSC (2023)
— Creative direction
— Identity design
— Typography
3D & Motion by George Hurrell
For the second year running, SSC broadcast arguably the biggest sporting event worldwide, the NFL Super Bowl VII.
As Brand Director, my team created the new visual identity for our feature program, ‘Touchdown’.
The on-screen package also included a full title sequence as shown here.
