UEFA Women’s Champions League ‘21-’25
Brand Identity
Broadcast Design
Strategy Director
WORKS (‘20-’22)
— Brand identity
— Brand strategy
— Graphic design
Creative development with Works
Whilst at Works, based in the UK, we created the new UEFA Women’s Champions League identity and broadcast design for ‘21-’25 seasons.
Our goal was to refresh the previous identity, which Works also originally created. The already iconic ring of stars which formed the logo was recrafted to strengthen the connections concept representing the aspirational values. The whole secondary brand system including colour palettes and graphic elements have been designed to provide a coherent look across all collateral including ON & OFF Air applications.
The identity helped UEFA set the benchmark for global women’s football competitions.
A symbol of achievement. Designed to harmonise with the UCL logo whilst retaining its unique identity.
Master assets and inspirational applications created, along with a suite of brand guidelines.
The on-air brand develops the ‘dream’ trophy design as a physical entity, initially formed and embellished by coloured light. The titles celebrate the best action from the tournament’s rich legacy, whilst the sequence culminates with the real tangible trophy that future champions will hold
As part of the new brand identity, we were commissioned to devise and produce a new on-air and digital toolkit. This includes main opening titles, stings, promos, wipes, studio loops and maps.
We also designed and animated the core onscreen gfx for the package,
building a suite of on-brand assets with clarity and grace.
