FIBA Basketball World Cup 2023
Mascot Development

Strategy Director 
WORKS (2022)

— Mascot strategy
— Creative direction

During my time at Works

Whilst at Works, based in the UK, we created the new mascot for the FIBA Basketball World Cup 2023.

Focusing on the power of three, JIP’s creation was influenced and led by the culture and values of the 3 host countries: Japan, Indonesia and Philippines.

His story is routed in the digital world of gaming and instant messaging - educating young fans about recycling and our social responsibility as a nation.

To further bring the character to life, we created a set of animated stings to be used on social media and digital screens at events and games.

A full suite of Social Media static and animated stickers and videos were produced across various platforms including: Line, WhatsApp, Instagram, TikTok and Facebook

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WORKS — UEFA Women's CL